Jaguar-Land Rover and the Silicon Valley artificial intelligence company Nvidia did say on Wednesday they would collaborate to develop the computer brains and the nervous systems for the Jaguars and Land Rovers that launch in 2025 and beyond.
Jaguar-Land Rover – Financial Terms
The multi-year agreement had financial terms that the companies did not disclose. Also, the collaboration is a high-profile win for Nvidia Corp’s effort is to, in fact, expand its reach in the auto industry. Then build on its base in gaming. Also artificial intelligence. Plus high-powered chips and software are using in servers.
Digital Technology Arms Race
The partnership with Nvidia for Jaguar-Land Rover does give it a well-funded ally that tried to catch up with Tesla. Plus other luxury vehicle rivals in a digital technology arms race.
Francois Dossa said: We can now accelerate our in-vehicle software.” Dossa is JLR’s executive director for strategy. This is what he said during a conference call.
Jaguar-Land Rover, working with Nvidia engineers, plans to develop vehicles that can drive themselves under certain conditions. Then park autonomously and then provide more information and also software-powered features to drivers, the companies said. Actually, the new Jaguars will be upgradable. This is as Tesla vehicles are today. Moreover, the automaker said it will use Nvidia technology to power simulations used to train autonomous vehicles.
A previous deal is what Jaguar-Land Rover had with Alphabet Inc’s Waymo unit to deploy autonomous driving technology. The Waymo collaboration, Dossa said, was limiting to the Jaguar I-PACE electric SUV.
The Nvidia alliance is going to cover all Jaguar and Land Rover models that will be launching from 2025.
In fact, Nvidia technology is going to act as the brains and the nervous system of Jaguar-Land Rover vehicles which start in 2025. This is what Nvidia’s vice president of automotive, Danny Shapiro, said.
Last month, Nvidia announced deals with many Chinese electric vehicle brands. Also, the company did say it has $8 billion in automotive business which was booking over the next six years. On March 22nd, Shapiro did say the company is going to update the figure during an investor day.
